G. Michael Maddock and Raphael Louis Vitón

Bio

G. Michael Maddock is chief executive, and Raphael Louis Vitón is president, of Maddock Douglas, an innovation consultancy that specializes in inventing and launching new products, services, and businesses. Maddock and Viton are the authors of Free the Idea Monkey (ISB Publishing, 2012), and Maddock is the author of Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models (Wiley, 2011).

G. Michael Maddock and Raphael Louis Vitón

Articles by G. Michael Maddock and Raphael Louis Vitón

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  • The Dangerous Idea People
    We must harness the Idea Monkeys for their good—and everyone else’s
  • You Deserve the Team You Get
    After receiving threats and praise, and everything in between, the authors reflect on their controversial columns about hiring and firing
  • Profiting from a Green White Space
    The new innovation challenge? Finding an unmet need in the marketplace and offering a product that fills it in an eco-friendly way
  • Win Via Inspiration, Not Panic
    Don't fear bigger businesses that might encroach upon your turf. Use your entrepreneurial mindset to beat them, say G. Michael Maddock and Raphael…
  • Don't Let a Good Crisis Go to Waste
    The best entrepreneurs know a recession is an opportunity to reinvent themselves, their businesses, and sometimes even their industry

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