G. Michael Maddock and Raphael Louis Vitón

Bio

G. Michael Maddock is chief executive, and Raphael Louis Vitón is president, of Maddock Douglas, an innovation consultancy that specializes in inventing and launching new products, services, and businesses. Maddock and Viton are the authors of Free the Idea Monkey (ISB Publishing, 2012), and Maddock is the author of Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models (Wiley, 2011).

G. Michael Maddock and Raphael Louis Vitón

Articles by G. Michael Maddock and Raphael Louis Vitón

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  • Co-Creation Innovation
    Companies are embracing a simple truth that is improving the way they innovate: People and enterprises support what they create, so creative…
  • The Stop-Doing List
    Want to be more innovative? Stop doing all the stuff that is wasting time and sapping energy
  • How to Find the Best Insights
    Follow these three rules to discover how to brainstorm—all by yourself or with others—and come up with solid ideas for innovation
  • Innovation: Size Matters
    Instead of trying to inflate a small idea, take a big one and tell consumers how it can change their lives
  • Why Victims Can't Invent Anything
    First, get past the fear of failure and unknown markets. Then stop complaining and blaze your own trail to innovation and profit

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