G. Michael Maddock and Raphael Louis Vitón


G. Michael Maddock is chief executive, and Raphael Louis Vitón is president, of Maddock Douglas, an innovation consultancy that specializes in inventing and launching new products, services, and businesses. Maddock and Viton are the authors of Free the Idea Monkey (ISB Publishing, 2012), and Maddock is the author of Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models (Wiley, 2011).

G. Michael Maddock and Raphael Louis Vitón

Articles by G. Michael Maddock and Raphael Louis Vitón



  • Co-Creation Innovation
    Companies are embracing a simple truth that is improving the way they innovate: People and enterprises support what they create, so creative…
  • Knowing vs. Learning
    Fear can turn employees into "knowers" who can't admit shortcomings and don't solve problems. Here's how to teach them to learn
  • The Five C's of Sustainability Branding
    Want to make your business into a green innovator? Just follow this playbook
  • The Dangerous Idea People
    We must harness the Idea Monkeys for their good—and everyone else’s
  • Why Innovation Is Beginner's Luck
    Your boss has been an industry expert for decades. He keeps talking about innovation. Your gut tells you he is about to fail again. Your gut is right



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