Innovation

Eta Speedbike: Fast Enough for the Highway


Innovators: Cameron Robertson and Todd Reichert
Ages: 27 and 32
Co-founders of AeroVelo, a 13-engineer design shop in Toronto

Form and function: A bicycle aerodynamically designed using algorithms to minimize drag so the bike can travel as fast or faster than a car on the highway.

Muoio is a Bloomberg Businessweek contributor.

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