Mercedes-Benz S-Class Pullman: $1 Million Luxury Car

Automaker Daimler (DAI:GR) is seeking to revitalize its luxury Mercedes-Benz brand by rolling out a new $1 million S-Class Pullman in 2015. Reminiscent of the famous 600 Pullman—“The Grand Mercedes” once used to ferry celebrities, world leaders, and popes—the new vehicle is meant to challenge rivals BMW (BMW:GR) and Audi (NSU:GR) in the increasingly crowded luxury car market. It also will help burnish Mercedes’s upmarket cred at a time when it’s churning out cheaper vehicles for the U.S. market.

Tschampa is a reporter for Bloomberg News in Frankfurt.
Sparks is a reporter for Bloomberg Businessweek in New York.

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