Morning Reading

Merchandise on Spotify, Marketing a Boring Business, Super Bowl Prep: Jan. 21


Merchandise on Spotify, Marketing a Boring Business, Super Bowl Prep: Jan. 21

Illustration by André da Loba

Ryan Holiday describes how to market a boring business. [Med01ium]

Artists who stream their music on Spotify can sell their merchandise through the service without giving it a commission, reports Natasha Lomas. [TechCrunch]

J.D. Harrison chronicles tech startup Social Tables’ difficulty finding “open, collaborative” office space in Washington. [Washington Post]

Local companies are preparing to get their share of the $600 million in revenue expected to be generated in the region by Super Bowl XLVIII, reports Phyllis Furman. [New York Daily News]

Reports of strong sales at small shops in Britain have been met with skepticism by retailing groups, writes Sarah Butler. [The Guardian]

Ashlee Vance sits down with the director of sales of one of the largest commercial aircraft seat refurbishers in the world. (video) [Businessweek.com]

Nick-leiber_75x75
Leiber is Small Business editor for Businessweek.com, Entrepreneurs editor for Bloomberg.com, and covers small business for Bloomberg Businessweek.

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