Movies

The Superhero Casting Call


Since Christopher Reeve leapt into the air in 1978’s Superman, the superhero film has been one of Hollywood’s most bankable genres. The 96 superflicks that have followed have grossed more than $10.8 billion. Last year they accounted for 12 percent of U.S. box office receipts, up from 3 percent in 2010.

Palmeri is a reporter for Bloomberg News and Bloomberg Businessweek in Los Angeles.

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