What I Wear to Work
What I Wear to Work: BooneOakley's Greg Johnson
By Arianne Cohen October 31, 2013
Greg Johnson, 45, is president of BooneOakley in Charlotte.
Has that backfired? I would say so. Sometimes we're heading to church, and I'm like, "Go change." And they're like, "Daddy, you said that clothes are an expression of who we are." And I'm like, "OK, just don't tell anyone you belong to me."
Do your kids help you pick your clothes? I run some of my bolder choices by them. I reserve the right to veto, but I pretend that I care for the moment. I encourage them to wear outfits that express who they are.
A lot of men don't wear much orange. My skin is a darker complexion, so I think colors like purple and orange look good against it. At least that's what my wife says.
How do your outfits affect your work? They put smiles on people's faces. Clients are sometimes surprised that the president of the company dresses in such a fun way, but I think it's endearing and helps people relax.
What's your style? Colorfully alive. It used to be preppy—very conservative colors, matching. Then I got married and had four kids, and now it's more "chaotic prep."
What are you standing against? We work in a renovated 100-year-old textile building, so there's a lot of exposed brick and color. We have a Ping-Pong table, a working phone booth, a bike, and an Elsie Borden cow.
What's the office dress code? Clothes.
Has that policy led to any issues? We're in advertising, so people like to push the limits. You have to remind them every now and then that clothing is not optional.
What job do you do? My job, in short, is to run the ad agency. I'm involved with everything from introducing BooneOakley to clients to evaluating our creative ideas. And the part I love the most: developing talent.
Cohen is the author of The Sex Diaries Project: What We're Saying About What We're Doing (John Wiley & Sons).
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