Baseball

Whatever Happened to the T-Mobile Bullpen Phone?


Chicago Cubs hitting coach James Rowson on the phone to the bullpen during a game against the Los Angeles Angels of Anaheim played at Angel Stadium of Anaheim on June 5

Photograph by John Cordes/Corbis

Chicago Cubs hitting coach James Rowson on the phone to the bullpen during a game against the Los Angeles Angels of Anaheim played at Angel Stadium of Anaheim on June 5

(Corrects the suffix on Joe Garagiola Jr.'s name in the third paragraph. )

4pm Oct. 14: Updates with comment from T-Mobile

A bullpen cop at Fenway Park became an instant sensation last night. Veteran Boston policeman Steve Horgan was standing in the frame when a game-tying home run ball off the bat of David Ortiz flew over the bullpen fence, followed closely by Tigers outfielder Torii Hunter. Horgan raised his arms in joy as Hunter toppled head over heals, making for an image you can probably already buy in souvenir shops on Yawkey Way.

The stills of Horgan and Hunter are deliciously old fashioned. There is a Nikon ad hanging on the fence in the foreground, but otherwise precious little advertising or other indication of what decade we are in. Along the bullpen wall behind Horgan sags a set of wires. Looking at them, I was reminded of T-Mobile’s announcement in January that it had partnered with MLB to replace traditional bullpen land-line phones with wireless Samsung Electronics (005930:KS) handsets, at least in ballparks that wanted them. Wouldn’t T-Mobile (TMUS) have loved to be a part of this moment?

As I wrote at the time, the plan seemed like a complicated reinvention of the existing system for the sake of product placement. The league insisted that the new system represented an improvement. “Now the bullpen coach can be talking to the pitching coach while he’s standing right behind the pitcher,” MLB’s senior vice-president for standards and on-field operations, Joe Garagiola Jr., told me.

But is anybody using them? I can’t recall seeing a single manager or coach with a Samsung Galaxy 3 to his ear. Has anybody seen the T-Mobile bullpen phone in the wild?

According to a T-Mobile spokesman, the short answer is, they’re still testing it; the company wouldn’t say where. Here’s the long version:

T-Mobile and MLB have been testing the In-Game Communications System in MLB non-game situations in several ballparks throughout the year and that testing is ongoing. As the In-Game Communication system is part of the field-of-play, T-Mobile and Major League Baseball agree that it is very important that before the technology is installed in ballparks for in-game use, the system needs to be game-ready. When the In-Game Communications System is game-ready, we will launch it in a couple of stadiums, to start. And then, we will roll it out to other ballparks from there.

Boudway_190
Boudway is a reporter for Bloomberg Businessweek in New York.

Hollywood Goes YouTube
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

Companies Mentioned

  • 005930:KS
    (Samsung Electronics Co Ltd)
    • $1234000.0 KRW
    • -8000.00
    • -0.65%
  • TMUS
    (T-Mobile US Inc)
    • $29.94 USD
    • 0.10
    • 0.35%
Market data is delayed at least 15 minutes.

Sponsored Links

Buy a link now!

 
blog comments powered by Disqus