Purchasing Power

For Brazilians, What Will It Cost for a World Cup Game?

Over the past month, waves of protests have rattled Brazil over government spending on new stadiums for the 2014 FIFA World Cup, the most prestigious international soccer tournament. The cost could run as high as 30 billion reais ($13.5 billion). While millions of Brazilians are demanding better public services, such as transportation, others will be anxiously scrambling for tickets to futebol’s biggest event. Using FIFA’s seating chart, we compared the price of a ticket to a World Cup group-stage match (not including student, senior, or social program discounts) with the average cost of everyday essentials consumed by a Brazilian.

McCann is a contributing graphics editor for Bloomberg Businessweek. Follow her on Twitter @atmccann.
Davidson is a contributing illustrator and animator for Bloomberg Businessweek. Follow her on Twitter @stephcd.

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