Reinventions: How Kia Got Its 'Tiger Nose'

When Peter Schreyer was appointed chief design officer at Kia Motors (000270:KS) in 2006, one of his first challenges was creating a recognizable look for what had been a nondescript marque. The German-born designer aspired to something as iconic as the BMW (BMW:GR) grille, which has been around for 100 years. Here he describes how the Kia Tiger Nose came to be. — As told to Rose Kim 

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Companies Mentioned

  • 000270:KS
    (Kia Motors Corp)
    • $59000.0 KRW
    • -1500.00
    • -2.54%
  • BMW:GR
    (Bayerische Motoren Werke AG)
    • $89.74 EUR
    • 0.97
    • 1.08%
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