How To

The How To Issue


The How To Issue

Consider the third annual How To issue a Swiss Army knife for your career. You’ll rely on the blade—it’s plenty sharp, with expertise on everything from reinventing a brand (Coach (COH) Chief Executive Officer Lew Frankfort) to running a company like an improv group (Twitter CEO Dick Costolo) to reading a financial statement (Oracle (ORCL) President Mark Hurd) to optimizing your personal efficiency (Flickr co-founder Caterina Fake). But what about the corkscrew? It’s tough to predict when you’ll need to know how to kill at parties (Domino’s (DPZ) juggling CEO Patrick Doyle), take a great picture (White House photographer Pete Souza), or beat a conversational dead horse (economist Paul Krugman), but we’ve got you covered there, too. We’ve even got advice for preparing an office for the Apocalypse. Maybe then someone will finally find a use for those little tweezers.

For video interviews with contributors and more, go to businessweek.com/how-to-2013.


The Good Business Issue
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Companies Mentioned

  • COH
    (Coach Inc)
    • $37.12 USD
    • 0.15
    • 0.4%
  • ORCL
    (Oracle Corp)
    • $46.1 USD
    • -0.13
    • -0.28%
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