Media

Amazon's Gay-Friendly Ad Doesn't Rewrite the Book

February 28, 2013

Companies Mentioned

  • AMZN

    Amazon.com Inc

    • $251.99 USD
    • 3.75
    • 1.49%
Market data is delayed at least 15 minutes.

Amazon.com’s (AMZN) new commercial for its Kindle Paperwhite e-reader may be the first on mainstream U.S. television in which the word “husband” is used to refer to a gay man’s partner. But it’s not the first ad to star same-sex couples.

Slideshow: Gay-Themed Ads Over the YearsCourtesy Amazon LLCSlideshow: Gay-Themed Ads Over the Years

Winter is a reporter for Bloomberg Businessweek in New York.
Business Exchange: What your peers are reading.

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

Feed Rss-symbol Most Popular

blog comments powered by Disqus