Startups

John Sculley: Seeing Steve Jobs Everywhere


John Sculley, former CEO and chairman of Apple Computer

Photograph by Jonathan Elderfield/Liaison via Getty Images

John Sculley, former CEO and chairman of Apple Computer

John Sculley thinks he’s found the next Steve Jobs. Several of them, in fact. The former Apple (AAPL) chief executive officer is taking on the thorny problem of reforming health care by mentoring tech entrepreneurs. Working from his Palm Beach (Fla.) home, he’s invested nearly $10 million in five startups, often using his name to raise the companies’ profiles. “The real heavy lifting is not done by me,” he says. “I get a front row seat at what I think will be a revolution.”

Sculley knew little about the health-care industry until just a few years ago. He was also new to computers in 1983 when Jobs recruited the onetime PepsiCo (PEP) president to run Apple. Sculley’s decade-long tenure included company growth and successful products but was marred by the flop of the Newton portable digital assistant and his role in forcing out the man who became a business legend. In the years after his own ouster from Apple in 1993, Sculley kept a low profile while backing technology and telecommunications companies, as well as oddball products like the Wine Clip, a device that clamps to a bottle and supposedly improves the drink’s taste.

During that time, Sculley became increasingly interested in trying to change the U.S. health-care industry. Patients should have better access to their own health records and more freedom to choose care options, he says, and technology could help open those doors. Other prominent tech executives have thought so as well, but were unable to create successful products. Microsoft (MSFT) co-founder Bill Gates was a champion of the company’s HealthVault, a repository for sensitive health records that has failed to find an audience. Marissa Mayer, now CEO of Yahoo! (YHOO), oversaw a rival tool called Google Health when it launched in 2008, but Google (GOOG) shut down the service at the beginning of this year.

Sculley’s education in the health-care industry began in 2005 when he met Sean Heyniger, the founder of heart monitor maker PDSHeart, at the Consumer Electronics Show in Las Vegas. Heyniger had been trying to track down Sculley, then a board member at MetroPCS (PCS), to tap his connections in the wireless industry. The pair soon began talking about starting a new business together. “We were playing golf one day,” Heyniger says. “I said, ‘Look, John. I’ll make a deal with you. I’ll teach you how to become a better golfer if you teach me how to become a better CEO.’” Two years later, Heyniger sold PDSHeart to for $57 million. The next year he and Scully co-founded Watermark Medical, which makes a device for diagnosing sleep apnea.

Heyniger, 47, introduced Sculley to other health-care entrepreneurs. Sculley became an investor in Audax Health, developer of a social network that encourages healthy living and works with insurance companies, after founder Grant Verstandig agreed that Sculley act as his mentor. “I’ve never seen these insurance companies move so fast to work with anyone before,” Sculley says. Verstandig, 23, could be “the Steve Jobs of consumer health services,” he adds.

While he acts more as a CEO coach than a day-to-day operator, Sculley jumps into the fray when he senses an opportunity. Last year, after investing in MDLiveCare, a Sunrise (Fla.)-based company that connects patients with doctors via video, he called the founder, Randy Parker. Sculley was insistent about dropping “Care” from the company’s name, and Parker, who was atop a ski slope in Colorado, reluctantly agreed. By the time Parker reached the bottom of the mountain, he says, he’d received another call from Sculley announcing that he had just spent $200,000 of the company’s money to buy the Web domain MDLive.com.

Sculley says his mix of experience in consumer marketing, information technology, and health-care policy will help him succeed. The time is right for ventures that get people actively involved with their health care, since under Obamacare more employers will move people to health plans with high deductibles, he says: “Suddenly, employees must pay attention to what health care costs.”

Sculley exudes optimism about his ventures and confidence in his new protégés. The latest addition is Sonny Vu, 39. Together, they founded Misfit Wearables last year and developed a quarter-size device that tracks a person’s physical activity. With the help of Sculley’s public evangelizing, the startup has raised more than $480,000 on the crowdfunding website Indiegogo from 3,000 people who pre-ordered the sleek Misfit Shine gizmo. “Sonny is amazing,” Sculley says. “A true talent, in the spirit of Steve Jobs.”

The bottom line: Two decades after leaving Apple, John Sculley has reinvented himself as an éminence grise at up-and-coming health-care companies.

Milian is a reporter for Bloomberg News in San Francisco.
MacMillan is a reporter for Bloomberg News and Bloomberg Businessweek in San Francisco.

Burger King's Young Buns
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

Companies Mentioned

  • AAPL
    (Apple Inc)
    • $97.67 USD
    • 0.64
    • 0.66%
  • PEP
    (PepsiCo Inc)
    • $91.55 USD
    • -0.36
    • -0.39%
Market data is delayed at least 15 minutes.

Sponsored Links

Buy a link now!

 
blog comments powered by Disqus