Conspicuous Consumption

How Lucrative Is Middle Earth?


How Lucrative Is Middle Earth?

Photograph by Corbis

It’s been nearly a decade since moviegoers were transported to the Shire, but they’ll return this month via The Hobbit: An Unexpected Journey. And while the world imagined by author J.R.R. Tolkien may have been fantasy, its influence has been very real. Here’s a breakdown.

Bailey is a Bloomberg Businessweek contributor.

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