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The Art of the E-Mail Subject Line


Every time you send an e-mail, you’re competing with hundreds of other supplicants for the recipient’s attention. Your subject line is critical. Bloomberg Businessweek asked business leaders—including venture capitalist Guy Kawasaki and Go Daddy Chief Executive Officer Warren Adelman—to share their techniques for piercing through the clutter.

Photographs by Tom Nulens/Getty Images; Shutterstock (3)
Sancton is editor of Bloomberg Businessweek's Etc. section.

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