Facebook Buys Instagram for $1 Billion

On Apr. 9, Facebook agreed to pay $1 billion for Instagram, a free photo-sharing app for Android and iPhone that hasn’t yet celebrated its second birthday. We crunch the numbers behind Mark Zuckerberg’s biggest acquisition to date. Sepia filters and retro borders not included.

Data: Webstagram, eMarketer, Wired,; Photographs by Getty Images (4); DFelicia (4); JGoldenberg (3); Peter DaSilva/Polaris
MacMillan is a reporter for Bloomberg News and Bloomberg Businessweek in San Francisco.

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