No view hole here. Just a 33-mm LCD display touchscreen. The Lytro is available in "red hot," "electric blue," and "graphite" (not pictured)

Photograph by Yasu + Junko for Bloomberg Businessweek

No view hole here. Just a 33-mm LCD display touchscreen. The Lytro is available in "red hot," "electric blue," and "graphite" (not pictured)

The One ...

Lytro, the One Digital Camera

February 23, 2012

Some other noteworthy innovations that utilize just a single buttonPhotographs by Bloomberg; Getty ImagesSome other noteworthy innovations that utilize just a single button

The Want: An advanced, eye-catching, and user-friendly camera for the experimental chronicler and wannabe Cartier-Bresson who has no idea how to set an F-stop.
 
The Get: The Lytro camera is a pocket-size digital marvel: It uses a unique “light field technology” to create elastic photographs—images that can be edited afterward to alter the focus and perspective and even make a two-dimensional picture 3D. In a masterstroke of Jobsian simplicity, the Lytro has only one button. At long last, a camera that’s truly as simple as “point and shoot.” ($399 for 8 GB or $499 for 16 GB, www.lytro.com)

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