BusinessWeek: January 11, 1993

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MOMMY, TEACH ME HOW TO HANG TEN

Picture the scene, baby boomers: There you are on the porch of the old folks' home, rocking out to Jimi Hendrix and the Grateful Dead. All right, you're not at that point yet, but you have had to adapt to some of the realities of grown-up life.

Children, for instance. Even surfers, once the very emblem of carefree, unencumbered youth, now must worry about their families idling on shore while they rip the waves. Along with the usual surfer-dude gear on display at the latest World Cup of Surfing, held every December in Honolulu, was something called Kids on Tour: playpens, toys, and other equipment to keep infants safe and amused. It's the brainchild of Gretchen Ray, wife of Australian pro surfer Tony Ray. Looking to help the "stressed-out moms" who join their husbands on the surfing tour, she's selling a line of kids' stuff suitable for an endless summer. What would the Beach Boys say?

EDITED BY HARRIS COLLINGWOOD
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