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Volkswagen's Chattanooga plant will add a big, flat-mounted rooftop sign that can be seen from the air and is so large the plant's chief executive said it will be visible online on Google Earth.
The German automaker's sign: "Volkswagen Chattanooga" will also be prominently visible to people flying in and out of Chattanooga Metropolitan Airport.
Chattanooga's public works administrator told the Chattanooga Times Free Press that state funds will pay for the project, from a $2 million pool committed to VW for marketing and public relations ( http://bit.ly/zmtnX7).
Richard Hutsel, zoning official for the city's Land Development Office, said preliminary drawings show the lettering will be about 650 feet wide and 150 feet deep.
The lettering likely will be applied or painted in VW's blue color scheme, Hutsell said.
He said the project is exempt from the city's sign code because the lettering won't be visible from any location except by plane. It won't be illuminated at night.
VW Chattanooga CEO and Chairman Frank Fischer said he believes Chattanooga would be unique among VW plants globally with such a logo.
Information from: Chattanooga Times Free Press, http://www.timesfreepress.com