The Associated Press December 13, 2011, 1:04PM ET

Advertising group spent $280k on 3Q lobbying

The Association of National Advertisers spent $280,000 in the third quarter to lobby the federal government on issues including online privacy, according to disclosure documents filed with the government.

That's the same as what it spent in the second quarter and $10,000 more than it spent in the same period a year ago.

The group said it had discussions with congressional members on the industry's efforts to regulate itself on behavioral advertising -- marketing that is targeted to a user's personal interests gleaned through Web tracking. It also lobbied on a proposal to create a "Do Not Track" system in which users could declare their surfing habits off limits to tracking by marketers.

The organization lobbied Congress, the Federal Trade Commission and other government agencies, according to a disclosure form the group filed Oct. 18 with the House clerk's office.

The organization's membership includes 400 companies representing more than 10,000 brands.


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