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Media conglomerate Hearst Corp. is opening an office in Beijing to look for new opportunities in China.
The company said Monday that the office will be run by Wenning Xing, who is joining Hearst as a managing director.
Xing was most recently chief strategy officer at DYTM Group, a subsidiary of the People's Daily, China's official newspaper. Before that, Xing helped German media conglomerate Bertelsmann AG launch a TV venture in China.
Hearst, which is based in New York, already had a presence in China through an investment in Trends Media Group, which publishes Hearst's Cosmopolitan, Esquire, Good Housekeeping and Harper's Bazaar magazines. It is also trying to expand by buying magazine publisher Lagardere Active in Shanghai and Beijing.
The company's efforts in China so far have been focused in magazines. Hearst CEO Frank Bennack Jr. said he believes the company's other divisions will be able to develop new markets in the country.
Hearst owns 15 daily U.S. newspapers, hundreds of magazines and 29 television stations. Its publishing stable includes the Houston Chronicle, the San Francisco Chronicle, Good Housekeeping and Cosmopolitan.