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The Associated Press January 25, 2011, 2:34PM ET

On the Call: Corning CFO Jim Flaws

Corning Inc. has high hopes Gorilla glass will drive growth as the slim cover glass migrates from hand-held and tablet devices to high-end televisions. Sony Corp. is installing Gorilla in a new line of TVs with frameless glass monitors.

Because Gorilla is very hard to break, dent or scratch, Corning is betting it will be the glass of choice as TV manufacturers dispense with protective rims or bezels for their sets, in search of an elegant look.

Chief Financial Officer Jim Flaws discussed Gorilla's prospects during a conference call with analysts Tuesday.

QUESTION: How much growth do you foresee for Gorilla glass in 2011, and are you drawing interest from other major TV makers?

RESPONSE: Gorilla glass is being used by 29 major brands around the world for hand-held, laptops, tablets and TVs. Our glass is now been designed in more than 350 different models, more than 190 of those in the market today equating to approximately 200 million devices.

At the Consumer Electronics Show (in January), Sony announced the inclusion of Gorilla glass on their large-size televisions as a means to eliminate the bezel and create a beautifully designed, edge-to-edge effect. These will be available at retail within a few months.

We feel we have the potential to get to $1 billion (in 2011 sales). That will be mostly driven by how well the Sony television sells. ... We have had (other TV manufacturers) talking to us after the Sony product was displayed, but we have yet to have another customer. I won't make any forecast about the timing of another customer. I think we all have to see how well Sony does in the marketplace.

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