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The Associated Press September 2, 2010, 1:57PM ET

Baskin-Robbins opens 1st NOLA shop since Katrina

Ice cream chain Baskin-Robbins said Thursday that it has opened its first shop in New Orleans since Hurricane Katrina devastated the city in August 2005.

The store, located just south of the Ninth Ward, opened on the fifth anniversary of Hurricane Katrina and stands in the exact location of a Baskin-Robbins shop that was destroyed by the storm's massive floods.

Baskin-Robbins had to close six area stores due to damage from Katrina.

"We saw this as a great opportunity to help revitalize an area that was devastated by Hurricane Katrina," says store owner William McIntyre. "We hope it's a sign of things to come -- not just for our Baskin-Robbins store but for the area as a whole."

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