Professional skater Paul Rodriguez is going to represent retailer Target Corp., the company announced Friday.
Rodriguez, 25, is the only three-time X Games skateboard street gold medalist and also won the first-ever Maloof Money Cup in 2008.
Target said Rodriguez is the "perfect personality" to add to its marketing program.
"We're proud to have our brand represented on his skateboard," the company said.
Rodriguez joins other Target athletes, including Shaun White, Kevin Robinson and Ryan Dungey.