The Associated Press August 4, 2010, 11:32AM ET

ValueClick buys Investopedia for $42 million

Online advertising company ValueClick Inc. said Wednesday it bought financial information website Investopedia from Forbes Inc. for $42 million in cash.

The 11-year-old site will give the company "great content, organic traffic and established advertiser relationships in the important financial services advertising vertical," said ValueClick CEO Jim Zarley in a statement.

Investopedia had 2.2 million unique U.S. visitors in June, ValueClick said citing comScore figures. Its management and employees will join ValueClick.

Investopedia is expected to generate about $10 million in revenue in 2010, the company said.

Shares of ValueClick fell 3 cents to $11.12 in morning trading.

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