WESTLAKE VILLAGE, Calif.
Online advertising company ValueClick Inc. said Wednesday it bought financial information website Investopedia from Forbes Inc. for $42 million in cash.
The 11-year-old site will give the company "great content, organic traffic and established advertiser relationships in the important financial services advertising vertical," said ValueClick CEO Jim Zarley in a statement.
Investopedia had 2.2 million unique U.S. visitors in June, ValueClick said citing comScore figures. Its management and employees will join ValueClick.
Investopedia is expected to generate about $10 million in revenue in 2010, the company said.
Shares of ValueClick fell 3 cents to $11.12 in morning trading.