Rutgers to sell naming rights to stadium, arena

PISCATAWAY, N.J.

Rutgers plans to sell the naming rights to its football stadium and basketball arena.

The university announced Wednesday that it has hired Brooklyn Sports & Entertainment and IMG College to act as agents in making a deal.

The football stadium has long been called Rutgers Stadium. The basketball arena is known as the Louis Brown Athletic Center, but it is more popularly known as the Rutgers Athletic Center.

The asking price for the naming rights was not immediately known.

The two buildings could have different buyers for the naming rights.