Continental to become a sponsor of soccer team
NEW YORK
Continental Airlines Inc. said Friday it will be the exclusive airline sponsor of Red Bull New York and the soccer team's new stadium.
Mark Bergsrud, Continental's senior vice president of marketing programs, said the deal will help the airline tell customers about its service in the New York area.
Continental operates a hub at Liberty International Airport in Newark, N.J. The soccer team's new stadium, Red Bull Arena, is in nearby Harrison, N.J.
The team plays in Major League Soccer, and the privately funded stadium is owned by Red Bull GmbH, the Austrian company that makes Red Bull energy drink.
The Continental sponsorship deal calls for joint marketing of fan promotions and "exclusive Red Bull experiences" for members of Continental's OnePass frequent-flier program.
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