AP News

News Summary: Nigeria's middle class aspirational


ON THE REBOUND: Nigeria's growing middle class is attracting foreign chains which used to shun Africa's most populous nation because of logistical challenges, poor electricity and government corruption.

FRIES WITH THAT?: Diner chain Johnny Rockets and supermarket operator Shoprite Holdings are among the businesses tapping in to the emerging middle class, which now represents nearly a quarter of Nigeria's population.

$22 BURGER: The luxury comes at a steep price in Nigeria where the majority still lives in poverty. Still, some people deem the splurge worth it in a country where customer service can quickly degenerate into exasperated shouts and curses at blank-eyed employees.


Steve Ballmer, Power Forward
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