Connecticut honored for tourism campaign
HARTFORD, Conn. (AP) — Connecticut's tourism advertising campaign has been honored by an international marketing group.
The two-year, nearly $27 million tourism campaign, "Still Revolutionary," was launched in May. It focuses on the state's economic development efforts as well as attractions for visitors.
The Hospitality, Sales and Marketing Association International gave the campaign three Adrian Awards announced Tuesday night, including a gold for television creativity.
The state Department of Economic and Community Development says its recent brand tracking statistics showed 53 percent of those who saw the new ad campaign were interested in visiting, claimed to have visited or planned to visit Connecticut as a result of seeing or hearing the ads.
The ads have been heavily directed at the New York market.