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NEW YORK (AP) — PARTNERSHIP: Wal-Mart Stores Inc. and American Express Co. are rolling out a prepaid card that they say offers checking and debit services designed to help customers manage and control their everyday finances.
BEHIND THE NEWS: The move comes as American Express is looking for new ways to expand its customer base beyond its wealthy clientele. For Wal-Mart, the Bluebird service is the latest financial product being pushed by the world's largest retailer, but it's the most comprehensive.
WHAT'S NEXT: More features will be added to Bluebird in the first quarter of 2013, including more options to deposit money and check-writing capabilities.