AP News

News Summary: Cash spent on tobacco promotion down


THE NEWS: Federal Trade Commission data released Friday show the nation's top tobacco companies spent less money on advertising and promotion of cigarettes and smokeless tobacco products in recent years.

CIGARETTES: Marketing decreased more than 5 percent to $8.05 billion in 2010, the latest year available, compared with a year earlier. Meanwhile, cigarette sales decreased about 3 percent to 281.6 billion cigarettes in the same period. About 81 percent or $6.49 billion, was for price discounts paid to retailers and wholesalers to reduce the price of cigarettes to consumers.

SMOKELESS TOBACCO: Marketing decreased nearly 10 percent to $444.2 million from 2009 to 2010 as sales increased 6.5 percent. Companies spent about 19 percent, or $95 million, on price discounts.


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