The Associated Press May 23, 2012, 11:43AM ET

Target partners with shopkick app

Target Corp. said Wednesday that shoppers can now use the shopkick smartphone application to earn points in stores that can be redeemed for rewards.

No purchases are necessary -- just browsing in Target's stores earns shoppers points.

When guests walk into a Target store, shopkick rewards them with points -- the "kicks." Guests also earn points for scanning products. Users can redeem kicks for prizes such as Target gift cards, dining gift certificates, iTunes downloads and donations to charities. Customers can also receive in-store deals including coupons and discounts.

The shopkick app can be downloaded for free on iPhones and phones running Google Inc.'s Android operating system.

Bonnie Gross, vice president of marketing and guest engagement at Target, said shoppers liked the app when the company tested it in seven cities.

Retailers including department store chain Macy's Inc., electronics seller Best Buy Co. and Gap Inc.'s Old Navy chain use shopkick. The company, which is based in Palo, Alto, Calif., launched the app in August 2010. After 18 months, more than 3 million people had used the app, according to the company's website.


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