The NBA has launched a series of T-shirts featuring players' Twitter handles.
The shirts, available at http://www.NBAStore.com, feature a hashtag with the team's logo on one side. On the other, the player's Twitter handle appears above his uniform number.
The T-shirts feature the handles of some of the league's most active players on Twitter, including Kevin Durant, Dwyane Wade, Carmelo Anthony and Chris Paul. The NBA has more than 4.5 million Twitter followers, and more than 350 players are active on the social media site.
The shirts retail for $23.99.