| Mobile
Internet Home
Tiny Steps
Significant
Challenge
Where Are We Today?
Wireless Portals
Advertising on
Mobile Terminals
 - Future Mobile Usage
What's Happening
Now?
Conclusion
Advertisers' Web
Sites
Adsections Home |
There will always be
limitations, and there is a price to pay for mobility. Unless you want to
carry a battery pack, power consumption will continue to be an issue.
Mobile infrastructure will always be behind fixed infrastructure in terms
of capabilities. This gap will actually appear wider as broadband leads to
3D graphics and video becoming an integral part of the fixed Internet
experience.
Yet
terminals and infrastructure is evolving. WAP is not stuck in a time warp
and will not have the same problems forever. The PDA and mobile phone are
already merging. Prototypes of mobile terminals can be seen with digital
cameras, MP3 players and other add-ons such as GPS modules. The mobile
terminal will evolve greatly and into much more discrete segments than we
see today. The move to 3G, although beset by problems, will provide
greatly increased speeds. In short, the mobile of today is not the mobile
of tomorrow.
| Examples of Developments
in Wireless Advertising |
| Free calls in
return for accepting advertisements
Gratis Tel (global)
and Spotcast (Hong Kong). In Colorada, 1,000 volunteers to SkyGo
will receive a free Ericsson handset and subsidized AT&T
service in exchange for a four-month trial that includes the
acceptance of advertising from approximately 25 companies. |
| Payment for
acceptance
Advertising.com's
AdBroadcast network pays a fee of between $0.05 and $0.50 for
every accepted mobile advertisement. |
| Selected
acceptance of the mobile advertisements
Geoworks' Mobile
Attitude program allows selection of promotional categories. |
| Development of
platforms
Numerous. Tsola's
mobile Internet platform including the ability to correlate data
based on a users' personal preferences, location and calendar
information. The major software companies adapt the mobile
experience to different handsets with different specifications,
such as Allaire with Cold Fusion. |
| New Forms
of advertisements
ClipACoupon working
with Palm and AvantGo to provide its money-saving coupon which can
be shown to a vendor as displayed on the mobile screen. |
|
