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Tiny Steps
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Future Mobile
Terminals
Future Mobile Usage
What's Happening
Now?
Conclusion
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The mobile Internet
represents a significant challenge to existing business models. The
Internet, familiar to many of us and typified by the PC and the
traditional desktop Internet environment where users can browse through
thousands of pages of graphics rich content, will not be the same
Internet delivered to your wireless device. Currently the wireless
Internet is predominately text data, and applications have been
re-modeled for the wireless environment.
Whether a business
wants to extend its current Hyper Text Markup Language (HTML) web-sites
to wireless devices, extend its intranet or other business applications
to mobile workers, or design new wireless data applications, several
obstacles have to be negotiated. Consider, writing applications that can
be used with multiple wireless devices with various screen sizes, across
multiple wireless data technologies including Global System for Mobile (GSM),
General Packet Radio Service (GPRS), Personal Digital Cellular (PDC) and
Code Division Multiple Access (CDMA) roaming across national and
geographic boundaries, accessing enterprise networks. All these barriers
have to be considered before launching services. The list for a business
considering extending their current business channels to the wireless
environment can appear daunting.
| Examples
of Current WAP Applications |
| Entertainment
Example
WAP game based on
European football tactures, sponsored by Amstel Bier in
conjunction with United News and Media's new interactive
division, Xilerate.
Digital Bridges,
Picofun, Riot-e, Springtoys, In-Fusio and Red Message are all
developing networked games, including some that involve prize
giveaways.
Finnish-based
iobox-recently acquired by Spanish operator Terra Mobile-has
developed Wapagotchi, a creature that arrives on the user's
handset over the air, hatches and then grows when 'played with'
on the screen. |
Financial
Example
Mobilcom in
Germany has announced plans to become a bank. SE Banken (SEB)
from Sweeden plan to become pan-European e-bank with mobile
access.
Belgium-based
bank KBC provides location-based ATM information, repayment
schedules for loans and alerts prices for share prices.
Merita-Nordbanken,
the largest bank in Finland is engaged in a pilot program with
Nokia and Visa International that will allow customers to use
their phone to pay in any establishment that takes Visa cards.
Merita's customers will have all but ceased to use cheques. By
the end of the year there will be two million Merita customers
doing their banking remotely-online by phone, or over the
wireless internet. |
| Location
Based Example
Service from
Kizoom in the UK, which links to subway computers to show the
delay between trains.
A popular service
in Korea shows the location of celebrities, prioritizing it by
their proximity to the mobile user. |
Gambling
Example
German
based fluxx.com currently trialing selected gambling, including
the national lottery by mobile phone.
Teamtalk.com,
the UK-based online sports company, has signed a five-year deal
with betting company Ladbrokes. |
| Auction
Example
Bidding on WAP phones from
pan-European auctioneers QXLcom. |
|
