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"The benefits of the Web have been enormous.”
—Ernie Allen, CEO &
President, National
Center for Missing
and Exploited Children (NCMEC)

Few organizations can measure the benefits of its web presence as poignantly as the National Center for Missing and Exploited Children (NCMEC). Whereas commercial firms benchmark their Internet achievements with the boardroom metrics of improved sales and increased brand awareness, the NCMEC denominates its successes in human lives—specifically, the number of desperate families it has helped to reunite with their children.

Established in 1984 to serve as a clearinghouse for information about missing children, the NCMEC has played a key role in the search for lost kids since its inception. Under the leadership of its CEO and President, Ernie Allen, the organization—a public/private partnership funded by the U.S. Congress and several private entities—has evolved from a bootstrap phone-based center to a sophisticated international body that works closely with law enforcement agencies throughout the United States and 18 other countries.

But it is the NCMEC’s adoption of Internet technologies in recent years that has most enabled the organization to develop into a global network for collecting and supplying potentially life-saving information to law enforcement agencies and the public. Significantly, the Net has cut to mere minutes the time it takes to disseminate information about missing children throughout the world, and that has had a direct impact on the organization’s success rate.

“The benefits of the Web have been enormous,” says the NCMEC’s Allen. “Before, when a child was reported missing, we had to wait for the child’s photo and then distribute it, and that could take days. Now, a police department can scan in a photo, send it over online, and we can put it out within minutes.”

The NCMEC began employing advanced computer technology in the early 1990s with its use of digital editing procedures that permitted investigators to “age” the photos of children who had disappeared years before. By the end of the decade, the NCMEC had refined its digital technologies to the point that it now supported more than a dozen public web sites, as well as Java™ applets that sit on thousands of other sites, promoting the NCMEC’s services.
The consequences of these efforts? Ten years ago, says Allen, the NCMEC’s recovery rate for missing children was 60%. Today, that rate has jumped to 93%. “While other factors, such as greater awareness and better law enforcement techniques have made a difference,” he says, “there is no question that the single most important factor has been Internet technology.”


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