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Challengingóand
sometimes exasperatingóas it may be, business travel doesn't have to
be drudgery. In fact, with new products and services offered by everyone
from airlines to luxury car rental companies to boutique hotels, the
traveling executive may actually find a business trip to be rewarding
personally as well as professionally.
The
trend for upscale travel purveyors is to offer more than a tony name and
a bit of pampering. These suppliers make it their business to service
the business elite.
First-class
cabins on international carriers feature real beds, not merely reclining
chairs with fancy foot rests; airline lounges are more like country
clubs than Spartan waiting rooms. Car rental companies once known for
vanilla mid-sized cars now have fleets of specialty cars. Luxury hotels
not only provide sumptuous surroundings, but maintain a database of
guest preferences, from the kind of pillow you like to the brand of
bottled water to have at your bedside, and whether youíd like a
workstation set up in your room or a personal trainer to work out with
you at 5:00 a.m.
The
upscale meetings market is also flourishing and is catered to not only
by first-class hotels and resorts but by venues that may or may not have
sleeping rooms. Castles, country estates, wineries, museums, even
private islands are now hosting luxury-class events, from political
summits to boardroom meetings to elite conferences that mix business
with lavish rewards.
We
scouted the worldís leading travel providers that best exemplify this
creative next wave of luxury business travel. |