Customer Relationship Management --Advertisers' Web Sites

About the Author
Bob Thompson is founder and president of Front Line Solutions, an independent CRM consulting and research firm. Mr. Thompson is a leading authority on the role of CRM in the extended enterprise, specializing in emerging CRM-related strategies and technologies for Partner Relationship Management (PRM) and Collaborative eBusiness, an emerging trend that is the fusion of eCRM, PRM, and collaboration tools. Throughout his career, he has advised leading companies on the strategic use of Information Technology to solve business problems and gain a competitive advantage. Mr. Thompson is also editor and publisher of CRM. Insight, an award-winning CRM newsletter. In January 2000, he launched CRMGuru.com, which has become the largest and fastest-growing CRM portal. It is expected to reach 100,000 members worldwide by year-end. For more information, visit the Front Line Solutions Web site at www.frontlinehq.com or CRMGuru.com at www.crmguru.com.