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Company
The world admires Dell’s pioneering efforts and proven ability
to leverage the
Internet in dealing with both customers and suppliers. Dell is also
envied for its ability to
manage its large, worldwide supply chain to achieve breakthrough results,
including extraordinary cash conversion cycles and return on invested
capital.
Situation
Even with landmark performance, Dell continues to seek to improve its
agile response to market demand, further improve market share and maximize
margins.
Dell’s basic business model is rapid fulfillment of individually
customized products, with a 5-day-or-less delivery target. At the core
of this model is Dell’s capacity to manage collaboration among
its suppliers worldwide, enable all participants to access the unique
and accurate product content—or product DNA—that comprises
each manufactured unit, tie that collaborative effort to the demand
signals generated by its customers, and help ensure rapid, error-free
manufacturing and delivery of the exact products specified by the customer.
But how to best manage this?
Process Dell chose Agile Anywhere™
to provide the standards-based, secure, and scalable Internet-based
technology required to help ensure that its supply chain partners deliver
finished products on time.
Outlook
Glenn Neland, vice president of worldwide procurement at Dell explains,
“We
continue to refine our management of the supply chain. Aggregating all
product content information in a single system, so that all product
changes can be instantly disseminated and tracked across our supply
chain using the Internet is one step in the process. Agile Anywhere
supports the enormous transaction volume our partners generate, and
helps us extend our leadership position in a competitive market.”
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