About the Author 
What is Customer Relationship Management?

Keeping Customers is Smart and Profitable

CRM Applications Serve Employees, Customers, and Partners

Customer Loyalty--the Holy Grail of CRM

Best Principles to Practice for Effective CRM

Buy or Rent Your CRM Application?

Partner Relationship Management Brings Indirect Channels into CRM

The Future of CRM

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Bob Thompson is founder and president of Front Line Solutions, an independent research and consulting firm specializing in Partner Relationship Management (PRM). He has over 20 years of experience in the high tech industry, in assignments as an IT strategy consultant and business unit executive at IBM, and as a computer VAR senior executive. Mr. Thompson has pioneered the emerging PRM market with cutting-edge research and is recognized internationally as the PRM thought leader. He also writes extensively for Channel and CRM-related publications, publishes the popular CRM newsletter On The Front Line, and manages the innovative CRM portal, CRMGuru.com, which has over 14,000 members worldwide. Mr. Thompson serves on the Board of Directors of the Northern California Chapter of the CRM Association and is a frequent speaker at CRM conferences. For more information, visit the Front Line Solutions web site at www.frontlinehq.com or CRMGuru.com at www.crmguru.com.

Author: Bob Thompson 

Contributing Writer: David Sims

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