BUSINESSWEEK ONLINE : MARCH 5, 2001 ISSUE
THE CORPORATION Ford's Luxury Portfolio... LINCOLN (since 1922) Added a small sedan and an SUV to stress ''American luxury.'' VOLVO (bought 1999) Stylish new S60 adds to safety image. JAGUAR (bought 1989) Big hopes for new, moderately priced X type. LAND ROVER (bought 2000) Sharing Ford truck platforms is key to profits. ASTON MARTIN (bought 1987) James Bond's car costs $150,000 to $220,000. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Ford's Gamble on Luxury TABLE: Ford's Luxury Portfolio... CHART: ...And How It Stacks Up PHOTO: Ford Freelander INTERACT E-Mail to Business Week Online

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