BUSINESSWEEK ONLINE : FEBRUARY 19, 2001 ISSUE
NEWS: ANALYSIS & COMMENTARY

Why Spin-Offs Are Returning Home


THE E-STRATEGY, CIRCA 1999            THE REALITY, CIRCA 2001

Net currency lands                    Spun-off Net companies'
deals and attracts talent             stocks are in the tank

Speed essential to compete            Countless millions spent
with stand-alone Net ventures         on failed strategies

Companies need to appeal              Net marketing strategies
to a younger Net crowd                diluted brands


_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


RELATED ITEMS
Spin-Offs Come Back to Papa

TABLE: Why Spin-Offs Are Returning Home



INTERACT
E-Mail to Business Week Online

 
Copyright 2000-2008, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use   Privacy Notice