BUSINESSWEEK ONLINE : FEBRUARY 12, 2001 ISSUE
COVER STORY Is There Anything They Can't Trade? Enron still makes most of its money trading energy. Its earnings from sales to utilities and other wholesale customers should grow at a 35% to 40% annual pace for at least several years, it says. However, the company is also branching out into entirely new markets: RETAIL ENERGY Enron (ENE) signed new contracts worth $16 billion last year to manage energy needs for big business customers. BROADBAND It projects a $450 billion worldwide market for communications bandwidth trading and services by 2005. It has begun distributing video-on-demand and other content over its own high-speed fiber network to customers like Blockbuster. PAPER, PULP, AND LUMBER Enron launched a specialized Web site, Clickpaper.com, tailored to the $330 billion wood-products market, and bought newsprint maker Garden State Paper Co. for $72 million last October to ensure access to supplies. MEDIA The plan is to create a market for trading advertising time and space in TV, radio, and print. That includes offering advertisers, TV networks, and publishers ways to hedge risks, such as long-term, fixed-priced contracts. STEEL The company's first target is a $22 billion segment of the commodity steel business. Enron plans to lease a network of regional distribution centers to ensure reliable deliveries. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS Enron's Power Play COVER IMAGE: Power Broker CHART: Enron Taps Volatile Energy Markets...To Dominate Power Sales... TABLE: The Enron Way TABLE: Is There Anything They Can't Trade? Enron's Big Wheel Has a Heavy Tread Derring-Do in the Corner Office RESUME: Jeffrey K. Skilling Commentary: Enron Hasn't Made Many Friends in the Third World (int'l edition) ONLINE EXTRA: Q&A with Enron's Skilling INTERACT E-Mail to Business Week Online

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