BUSINESSWEEK ONLINE : FEBRUARY 5, 2001 ISSUE
FRONTIER -- FEATURES The Art of the Startup 8.16.99 In mid-1999, Los Angeles entrepreneur JAS DHILLON was hustling business for his 51-employee software company, BlueLine Online. As it turned out, business got busier than he ever expected. First, BlueLine merged with eBricks.com, to form Cephren. A year later, the outfit merged again, with Bid.com, and Dhillon cashed out. Now he is with a venture-capital firm, helping more tech startups get off the ground. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Where Are They Now? Spin Master Plays to Win Even Cowgirls Pay Their Dues The Art of the Startup A Seat on the Roller Coaster Broken Headbone He's Got Ink in His Veins An Emu in Every Pot? Now He's Talking California Dreaming It Wasn't About the Money The Crunch at Emergency Solutions ONLINE EXTRA: For a Candymaker, Success Is Sweet ONLINE EXTRA: Questing for Profit in Child Care ONLINE EXTRA: A Bicycle Builder Peddles Her Own Wares ONLINE EXTRA: A Web Designer's Minimalist Approach INTERACT E-Mail to Business Week Online

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