BUSINESSWEEK ONLINE : FEBRUARY 5, 2001 ISSUE
FRONTIER -- FEATURES Even Cowgirls Pay Their Dues 12.7.98 Six years ago, when most of her peers were still struggling to adjust to middle school, CASEY COLLIER started ArenaWest Inc., a women's western-themed apparel company. With the help of her mother and younger sister, the Shawnee Mission (Kan.) teen was soon bringing in revenues in the low six figures, selling shirts, sweats, and other items at rodeos throughout the Midwest. But something had to give when she started college this fall at the University of Kansas. So Collier, now 19, handed ArenaWest to family members, who are keeping it going so she can jump in later. But Collier has bigger plans. She is ready to declare a major in--what else?--marketing, and is developing a ''top secret'' idea for a new business. ''I'm going to have to put in my time in Corporate America,'' she says, ''so I can accumulate some money.'' Clearly, this is one cowgirl who doesn't need to be shown the ropes. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _					RELATED ITEMS Where Are They Now? Spin Master Plays to Win Even Cowgirls Pay Their Dues The Art of the Startup A Seat on the Roller Coaster Broken Headbone He's Got Ink in His Veins An Emu in Every Pot? Now He's Talking California Dreaming It Wasn't About the Money The Crunch at Emergency Solutions ONLINE EXTRA: For a Candymaker, Success Is Sweet ONLINE EXTRA: Questing for Profit in Child Care ONLINE EXTRA: A Bicycle Builder Peddles Her Own Wares ONLINE EXTRA: A Web Designer's Minimalist Approach INTERACT E-Mail to Business Week Online

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