BUSINESSWEEK ONLINE : JANUARY 22, 2001 ISSUE
BUSINESS WEEK E.BIZ -- COVER STORY

Softbank's Netbatsu


In five years, Softbank has been transformed from an operator of publishing and retailing businesses into the most ambitious investor in Internet startups worldwide, with stakes in 600 companies.

Web infrastructure

Invested: $771 million
Return: $2.8 billion
Companies: 142

Softbank targets companies that supply basic Web technologies. It scored big with last year's IPO of telecom gear maker UTStarcom.


Wireless

Invested: $143 million
Return: $238 million
Companies: 41

Softbank is hoping to catch the mobile-Internet wave in Japan and Korea. Its Aplix.NET joint venture with Aplix Corp. will provide information via auto-navigation systems, cell phones, and PDAs.


Incubators
Softbank operates a small startup incubator called Hot Bank in Mountain View, Calif., with five tenants, and another Hot Bank in Boulder, Colo., which has three tenants. It plans on running other incubators around the world. The idea is to provide upstarts with low-cost facilities and locate them near Softbank partners.


Portals and Content

Invested: $484 million
Return: $15 billion
Companies: 155

Softbank's 21% share in Yahoo! is worth more than $3 billion. Other investments in this cluster: E-Loan, for online loans, Morningstar, for mutual fund tracking.


Consumer e-commerce

Invested: $924 million
Return: $1.4 billion
Companies: 108

It's sitting on major paper losses from its U.S. investments in e-tailers such as buy.com and Webvan. But E*Trade, the online stock trading company, now ranks No. 2 in the United States and No. 3 Japan.


The Japan Project
Son aims to build the Net economy in Japan. He helped create Nasdaq Japan so startups can raise money more easily. Softbank's got a dozen partnerships with U.S. companies there. It has about 85% of Japan's Web traffic.


The Funds
Softbank has poured $4 billion into startups through venture funds established around the world. Along with contributions from outside investors, the total amount it invested totals $8.8 billion. It hopes to invest another $4 billion to boost its portfolio to 800 companies over three years.


Business-to-Business e-commerce

Invested: $484 million
Return: $612 million
Companies: 140

Softbank announced a major link with software-maker Ariba to launch a business-to-business platform for Japanese companies to buy and sell goods. Some 30 major blue-chip companies such as Hitachi are joining in.


SOURCE: SOFTBANK, GOLDMAN SACHS, BW


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