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COVER
STORY The Last True Believer
Last year, the tech meltdown vaporized $180 billion worth of Softbank's market cap. So is Masayoshi Son throttling back? Anything but. He plans to pour more money into Net companies, boosting his portfolio from 600 to 800
SPECIAL REPORT: ONLINE ADVERTISING
Do e-Ads Have a Future?
Money that once flowed furiously into Web advertising from dot-coms has dried up. Now companies are scrambling for ways to boost ads' effectiveness
Pepsi's Aim Is True
Web sites have given the cola giant online traction with its prime audience
Home Page A site that gives you a shout when it's time to make love,
the pop-culture icon status of Pets.com's Sock Puppet, two legal eagles who are keeping their site trained on dumb laws
Web Smart Companies Virgin Takes E-Wing
Richard Branson says he doesn't like technology and isn't interested in the Net. But he sure is using it to bring order to his far-flung empire
Personalities From Different Planets
Ann Druyan and Joe Firmage, an unlikely pair if ever there
was one, have joined forces to create OneCosmos Network,
an equally unlikely venture into cyberspace and beyond
Net Worth: Due Diligence Dead Companies Walking
Don't get burned: Many cash-starved
techs and telecoms won't last the year
Cash Crunch With the capital markets virtually closed, tech and telecom companies are finding it harder to obtain new financing. Here's a look at companies that
are running low on cash in the New Year.
MONDAY Super Bowl Splurge
Some dot-coms are planning to buy the priciest ads going. What a mistake.
Perspective
by Ellen Neuborne
TUESDAY Star Power
Flooz.com can thank Whoopi Goldberg for a happy new year.
Company Closeup
by Faith Keenan
WEDNESDAY He's a Believer
Bob Schmetterer has pushed Euro RSCG Worldwide into the advertising top five by making the agency understand that digital means dollars.
Movers &
Shakers
Heather Green
THURSDAY What Goes Up...
Online brokerage stocks are getting whacked by the decline in trading volumes. Here's what is in store for 2001.
Street Wise
by Amey Stone
FRIDAY DLJ Redirected
Credit Suisse First Boston remakes DLJDirect in its own image.
Clicks & Misses
by Lewis Braham
EXTRAS:
Q&As
Just because Softbank's stock price was down 95% in 2000 doesn't mean its Web spending spree is over. Chairman Masayoshi Son says this is just the beginning as he builds a cyber-conglomerate.
And don't miss Ann Druyan talking about life with her late husband, Carl Sagan, and how she's taking his mission to promote science to the Web.
BABIES ONLINE
Avoid the embarrassment of breast-feeding in front of your hubby's fishing buddies by introducing your newborn on BabyPressConference.com. See our Clicks & Misses review at ebiz.businessweek.com.
E-biz Europe
Thanks to our partnership with Le Monde, e.biz online visitors now get regular features on the latest developments in Europe from the Paris paper's Interactif supplement. Keep up with the hot startups or listen in on conversations with the Continent's savviest investors. If you want to catch up, use our e.biz search engine and plug
in "Le Monde."
OneInaMillion.com
Maybe folks who have been scouring flea markets and curio shops trying to replace a long-lost Curious George watch won't mind sorting through the clutter at OneInaMillion.com. But our experts suggest a few design tweaks to give customers a better look at the timepiece collectibles on the site and an easier way to order them.
Homestore.com Puts on an Addition
Homestore.com swallowed Move.com to make it easier to buy a house online. Users will be able to apply for a mortgage and handle other paperwork on the
Net -- just as lower interest rates kick in.
Company Closeup, Dec. 19
Making Travel Booking Easier
ITA Software is
small but it's smart. The proof: Founder
Jeremy Wertheimer
is about to shake up the online travel business with an easier way to
price airfares.
Movers & Shakers, Dec. 13
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