BUSINESSWEEK ONLINE : JANUARY 15, 2001 ISSUE
INTERNATIONAL -- ASIAN BUSINESS

The New Strategy


-- Appoint a new CEO for Acer's brand-name business

-- Create separate contract-manufacturing division, to be spun off eventually

-- Reduce emphasis on Internet investments, especially in business-to- consumer dot-coms

-- Reimpose rule from the center, reversing some of the decentralization of 1998

-- Focus brand-name business on China and Southeast Asia rather than Europe and the Americas



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RELATED ITEMS
For Acer, a Bad Year Turns Brutal (int'l edition)

TABLE: The New Strategy



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