BUSINESSWEEK ONLINE : JANUARY 15, 2001 ISSUE
COVER STORY Pittman's Highest Hurdles SHOW WALL STREET THE MONEY Pittman must make good on AOL Time Warner's promises to grow 12% a year. First on the attack list: cross-selling AOL and Time Warner's subscriptions and advertising space. GET TIME WARNER OPERATING ON INTERNET TIME Pittman needs Time Warner's traditional media properties to carve out smart Web strategies. To do this, he has to inject AOL-style urgency into the Old Media company's relatively hidebound culture. BREAK DOWN THE BARRIERS BETWEEN BUSINESSES Pittman must unite Time Warner's warring divisions if he's going to push new ventures such as interactive TV. He's giving division heads two tasks: overseeing their own units and watching out for the company's overall financial performance. KEEP RAKING IN THE ADS Already, the softening ad market has eaten into Turner Broadcasting's revenues in 2000. Pittman believes AOL Time Warner can maintain its 2001 targets of 12% to 15% annual revenue growth because advertisers are better off choosing blue-chip ad venues. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					RELATED ITEMS Show Time for AOL Time Warner COVER IMAGE: Show Time! TABLE: Can These Two Make the Marriage Work? TABLE: Pittman's Highest Hurdles TABLE: What They're Saying about Pittman RESUME: Robert Warren Pittman The Man Who Made Levin Look Good TABLE: Pittman's Co-Pilot AOL Abroad: Miles to Go (int'l edition) TABLE: A Global Report Card INTERACT E-Mail to Business Week Online

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