BUSINESSWEEK ONLINE : DECEMBER 25, 2000 ISSUE
NEWS: ANALYSIS & COMMENTARY

Price-Insensitive


Why cheaper prices won't greatly boost PC sales:

-- 61% of U.S. households already own a computer

-- New computers don't offer much improvement for getting online and sending e-mail

-- Consumers are spending more on WebTV, Palm Pilots, and other gear


DATA: PC DATA, BUSINESSWEEK


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RELATED ITEMS
Are PC Makers Looking at a Price War?

TABLE: Price-Insensitive



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